URBO Studio (UPASS)

In recent years, event organizers have realized that the key to success lies in making the experience increasingly personal and interactive for their attendees. This trend is well understood by the Bulgarian travel tech company UPASS, which quickly gained popularity in the market with its URBO Studio software. The company was established in 2015 and develops solutions for management, sales and control in the creative and recreational sector - events, festivals, attractions, sports clubs, spa centers, culture. This also attracted the interest of the Capital Investment Fund. The subsidiary of the Bulgarian Development Bank invested € 1.2 million in the growth and development of UPASS, which has the potential to consolidate its success in the markets of Central and Eastern Europe and the Middle East.

The software is offered as a SaaS solution that allows business owners to increase their revenue and achieve better visibility and control. With the help of URBO Studio, companies can coordinate their sales through their own offline and online channels, in their accounts in the social networks, as well as through the commercial networks of distributors. The company is also a partner of the largest ticket platforms in the country and abroad. Thanks to its technological solutions, more than 5 million tickets were sold in the last two seasons for concerts and festivals, among which Hills of Rock, Spice Music Festival, Arte Festival, Arctic Monkeys, Iron Maiden and others.

The digital solutions of URBO Studio are successfully used in the field of tourism, culture and transport. Municipalities such as Sofia, Burgas, Stara Zagora, Plovdiv, Gabrovo, Kazanlak and Kardzhali have already chosen the URBO technology for their city services and events.